BMW partners Science Centre Singapore in the new Science Time
Capsule exhibition.
BMW translates its sustainability efforts into a dedicated
exhibit.
Singapore – BMW Asia today announced its sponsorship
of the Science Time Capsule Exhibition at the Science Centre Singapore
from 27 November 2012 to 31 January 2013. The two-month exhibition
serves to educate Singaporeans on how science has progressively
transformed the world to what we know today.
Titled “BMW: Driven by Sustainability”, the exhibit on display by BMW
comes in the shape of a miniature city symbolizing how the world
witnesses the evolution of BMW cars over the decades.
Spanning across four key eras (stated as below), each era is
represented by varying miniature BMW cars of that time and age, and
comes with an explanation on what BMW and its technology achieved
during that period in terms of sustainability contribution. This comes
in part with the fact that the BMW Group has recently been recognized
for its sustainability efforts after being named the world’s most
sustainable company for eight consecutive years by the Dow Jones
Sustainability Indexes.
- Past: The beginning of Sustainability
- Present: Optimisation of fleet & ActiveHybrid cars
- Near Future: Electric cars
- Future & Beyond: Hydrogen-powered cars.
“BMW is truly honoured to be partnering the Science Centre Singapore
for such a meaningful exhibition. Science and technology has
contributed significantly to human civilization over the years, with
cars definitely being one of them,” said Mr Neil Fiorentinos, Managing
Director of BMW Group Asia. “At BMW, we are also constantly coming up
with the latest in technology and innovations to better benefit our
customers and the environment. Bearing in mind our Efficient Dynamics
philosophy, both our cars and technology are constantly geared towards
achieving greater power without compromising on fuel efficiency and
CO2 emissions. Through the Time Capsule exhibition, we hope to
showcase BMW’s efforts throughout the years in a succinct and
educative manner.”
“Science Centre Singapore will be unveiling the Science Time Capsule
for the 3rd time in history at a time when we celebrate our 35th
Anniversary. The capsule is a symbol of times past and of a history
that has shaped our future. With each unveiling, we add snapshots of
the present to the growing collection within. We are pleased to
partner with BMW Asia to showcase its progressive and sustainable
technology. The BMW: Driven by Sustainability exhibit will present to
our visitors an unprecedented look at the exciting science &
technology evolution behind BMW’s cars, past, present and future,”
said A/Prof Lim Tit Meng, Chief Executive, Science Centre Singapore.
Added A/Prof Lim: “This partnership is part of a larger collaboration
between the Centre and BMW Asia. We hope to work closely together in
the next few years to shore up interest for engineering science
through BMW’s exciting technology, with initiatives in the near future
that might include educational programmes and exhibits.”
Past: The beginning of Sustainability
Historically, sustainability has always been an integral part of the
BMW Group’s corporate strategy. In fact, the company even went to the
extent of appointing an environmental officer back in 1973 – the
automotive industry’s first. Since then, the company has
systematically refined its concept of sustainability. Today, the
Sustainability Board, comprising all members of the Board of
Management, defines the strategic alignment through binding internal
targets, and the Executive Sustainability Committee paves the way for
implementation in the relevant divisions.
Sustainability is firmly embedded in the BMW Group’s culture and
corporate strategy and the Group owes this remarkable achievement
chiefly to its Efficient Dynamics philosophy of achieving greater
power without compromising on fuel efficiency and CO2 emissions. This
same philosophy also sets the blueprint to which how the BMW Group
builds its cars and technology.
Present: Optimisation of fleet & ActiveHybrid cars
The first stage of Efficient Dynamics is to optimize the present BMW
vehicles in various forms such as; BMW TwinPower Turbo technology,
Eight-speed automatic transmission, Automatic Start/Stop function,
Active aerodynamics and intelligent lightweight technology and Brake
Energy Regeneration.
Apart from this, the BMW Group has also introduced the BMW
ActiveHybrid cars. Developed with an intelligent hybrid drive
technology, the BMW ActiveHybrid cars are powered by both a
six-cylinder in-line petrol engine as well as an electric motor. This
full-hybrid construction has enabled purely electric and therefore
local emission-free driving in urban conditions or when coasting.
Near Future: Electric cars
While BMW EfficientDynamics technology already exists in present BMW
vehicles in various forms, the second major stage of BMW’s mobility
really lies in its electric vehicles.
The visions of future mobility of the BMW Group have been
demonstrated in the shape of the BMW i3 Concept and BMW i8 Concept.
These concept vehicles provide a glimpse of the first electrically
powered production cars from the new BMW i sub-brand, due to be
launched as the BMW i3 in 2013 and the BMW i8 in 2014.
The BMW i3 is slated to be the first volume-produced car featuring
bodywork largely made of carbon, which is revolutionary in automotive
design. The application of this new Carbon Fibre Reinforced Plastic
(CFRP) technology enables weight reduction, compared to a conventional
electric car, of between 250 and 350 kg. As such, the BMW i3 is able
to do 0-100km/h in less than eight seconds, while a high-speed charger
achieves an 80% battery charge in just an hour.
The BMW i8 is a new generation plug-in hybrid sports car that goes
from 0-100km/h in less than five seconds and boasts fuel consumption
of less than three litres per 100km. For more dynamic driving, the
sports car has an electronically governed top speed of 250km/h and
space for up to four occupants.
Future & Beyond: Hydrogen-powered cars
As the need for greater sustainability progresses, there is a need to
look into even cleaner sources of fuel. In principle, hydrogen is
available in unlimited quantities. When hydrogen is produced from
water with the help of renewable energy, this creates a perpetual
cycle where the combustion of hydrogen once again produces water. This
makes hydrogen the ultimate fuel of the future, and with it,
hydrogen-powered cars will be the norm rather than the exception. BMW
recognized this early on and has already engaged in a concerted effort
to speed the arrival of the hydrogen future in the form of the BMW
Hydrogen 7.
The BMW Hydrogen 7 is the first volume-produced car powered by the
fuel of the future: hydrogen. This is the world’s first
hydrogen-powered car for everyday use. It proves that driving
pleasure, sustainability and environmental protection can be combined.
-END-
For media enquiries, please contact:
BMW Group Asia
Corporate Affairs Department
Sethipong Anutarasoti
Tel: +65 6838 9630
Daniel Chan
Tel: +65 6838 9639
Media Website:
www.press.bmwgroup.com
The BMW Group
The BMW Group is one of the most successful manufacturers of
automobiles and motorcycles in the world with its BMW, MINI, Husqvarna
Motorcycles and Rolls-Royce brands. As a global company, the BMW Group
operates 25 production and assembly facilities in 14 countries and has
a global sales network in more than 140 countries.
In 2011, the BMW Group sold about1.67 million cars and more than
113,000 motorcycles worldwide. The profit before tax for the financial
year 2010 was euro 4.8 billion on revenues amounting to euro 60.5
billion. At 31 December 2010, the BMW Group had a workforce of
approximately 95,500 employees.
| The success of the BMW Group
has always been built on long-term thinking and responsible
action. The company has therefore established ecological and
social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment
to conserving resources as an integral part of its strategy.
As a result of its efforts, the BMW Group has been ranked
industry leader in the Dow Jones Sustainability Indexes for
the last eight years. |
www.bmwgroup.com
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